American West
by Carolyn Pollack
Handcrafted in New Mexico, American West Jewellery is a new expression of ancient traditions. Celebrating the are of their ancestors, the artisans take a free-spirited approach to deep-rooted tradition. Discover their inspirational story:
New creations, ancient traditions
New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Indigenous peoples flourished here for centuries before the arrival of Spanish explorers and, much later, Anglo settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honours through our collections.
New visions, old West
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—Mabel Dodge Lujan, Georgia O'keeffe, Agnes Martin—while most remain unsung heroines.
Feel the energy of the land
But all were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.
Forge your own path
We celebrate that glorious gift of individuality in every piece of jewellery we handcraft. Drawing on the diversity of our multicultural heritage we design and create artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honour the spark of the free-spirited emboldened women who wear them. We make them as art—long a way of life here.
Jewellery as unique as our cultures
American West Jewelry is on a journey of its own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewellery that will live on in families and create lore of its own. Jewellery will be made in New Mexico by a growing studio of new artisans we train to continue our ancestors' ancient tradition. Legendary keepsakes from the Land of Enchantment.
