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The Innovations Group operates primarily in Australia and New Zealand, specialising in home shopping. The operations of the Group are managed from its fully owned warehouse and office premises built on 5.3 hectares of land in the northern suburbs of Sydney, Australia, and an international product sourcing and market research office is based in Henley, England.
Innovations Direct Pty Ltd, 431 Warringah Road, Frenchs Forest NSW 2086. ABN 29002899701.

With an international heritage, unsurpassed patented thermal fibre, over 10 million customers and 130 stores worldwide, Damart occupies a niche position in the apparel marketplace and has grown to one the largest direct marketing organisations in the world.

Born in 1953 in Dammartin Street, Roubix France (hence the trademark) when the founding Despature brothers developed and patented a unique main made fibre (Thermolactyl) from Chlorofibre and Acrylic which today remains unrivaled for its ability to provide warmth without layers. Launching the brand and product range from a mail order base, it was only four years later the business expanded into the retail marketplace. Continuous growth gave rise to merchandise assortment expansion to include socks, hosiery, corsetry and ready-to-wear apparel. In 1973 Damart celebrated their twentieth anniversary with 1.25mil customers and 22 stores.


Entertainment Masters have been developing music and movie packages for over ten years. With this knowledge and experience we are proud to bring you an incredibly diverse and select range of entertainment. There is no need to search through noisy music stores, here you can shop from the comfort of your own home and access both popular titles and hard to find ones, all at great prices.


The EXPO Channel is Australia’s only 24 hour subscription TV infomercial channel that offers long and short form advertising options to national and international clients. EXPO is broadcast on Foxtel, Australia's subscription television platform reaching approximately 2.5 million homes providing viewers with informative and inspirational programing.


Gaiam’s mission is to provide choices that foster a sense of belonging to a healthy and conscious community that can make a difference in the world.

Gaiam was created as a Lifestyle company with the vision that, given a choice, people would choose a lifestyle that is healthy and life enhancing — for themselves, their families and the Earth.

The opportunity to affect people’s lives with media, information and products is both a privilege and a responsibility. The Gaiam lifestyle is a vote for Media that Matters, individual wellness, and the sustainability of the Earth’s resources.


Launched in 1994 Homecare now covers all Australian urban and rural population centres from Darwin in the north to Hobart in the south and most parts of the North and South Islands of New Zealand. In July 1999, Homecare launched in the UK, with self contained sales, administration and warehousing operation based on the outskirts of Manchester, England. Offering a wide range of quality household and everyday items, including: kitchen, cleaning, bathroom, laundry, storage, gifts, health and beauty, luggage, garden, toys, office and more.


In 2002 Innovations celebrated its 20th year in Australia and New Zealand! With over 2 million Australian and New Zealand customers through catalogue, showroom and Internet sales. Innovations offers a wide range of products for your home, garden, fitness, beauty, office, recreation and leisure.


The Fox Collection is Australia’s premier needlework and craft catalogue. Thousands of needleworkers and crafters enjoy an exciting range of cross stitch, needlepoint, embroidery and latch hook designs. The Fox Collection also offers a huge range of scrapbooking, beading, jigsaws and other crafts and hobbies. With over 10 years in the craft industry, The Fox Collection’s goal is to provide high quality products at affordable prices.