Bring it in Swim Fifi Frill Swimsuit

Va Va Voom!

Swimwear with an empowering secret weapon - built-in shapewear!

Elegant on the outside, with a layer of construction underneath. Have your cake and eat it too (in your swimwear) - literally!

Inspired by a lifelong obsession with swimwear and an inability to find a swimsuit that fit, Margie Reynolds designed Bring It In Swim.

There is nothing more satisfying than selling a swimsuit to a customer who has reclaimed her va va voom in one of our designs.

Our goal is to make great looking swimwear with firm construction allowing women to feel elegantly confident every time.

Ready to slay the sand and the surf?

The Bring It In Swim FiFi Frill Swimsuit is your new best beach friend - equal parts sass and support.

With a V-neckline that says “I do Pilates”, even if your last workout was chasing a toddler and adjustable straps that let you dial the drama from “sunbathing goddess” to “lap-swim legend,” this suit’s got range!

Built-in cups keep everything exactly where you left it (finally, some stability in life), while power mesh lining cinches and smooths like a gentle hug from a personal trainer.

And let’s talk ruching - strategically placed to flatter every curve like it’s been studying your angles on Instagram. If confidence came in swimwear form, this would be it.

Dive in. Own it!

Delicate machine wash at 40C. Do not bleach. Do not tumble dry. Line dry in shade. Do not iron. Do not dry clean.