20 years ago, PÜR redefined what makeup could be, and we have stayed true to our mission to use clean ingredients that give real results. Our savvy multitasking makeup and skincare heroes often double, triple up or more on solutions—meaning streamlined makeup bags, simplified beauty routines and clean formulas that tick numerous boxes. Designed to accentuate your natural-born beauty, our complete product mix is backed by clinically proven technology to leave skin looking and feeling its best… long after the makeup comes off!PÜR works closely with licensed dermatologists, professional makeup artists and beauty industry experts, including Licensed Esthetician and Global Education Director at PÜR, Lynnette Cole. Lynnette is a well-loved beauty and skincare brand expert that’s dedicated to educating our PÜR beauties. Lynnette offers up expert tips and advice on a variety of subject matter based around beauty and skincare topics. Keep an eye out for Lynnette on TVSN Live!Our multitasking formulas are infused with superfood ingredients, many of which are hydrating and help firm and rejuvenate the look of skin. We never test on animals. Our products are always Cruelty Free, and free of the top 10 most common ingredients used in non-clean beauty formulas. As an award-winning leader in the clean-beauty category we continually strive to create products that are good for you and good for the environment. As we like to always say, we are Beauty, PÜR & Simple.