Efficacy Efficacy Efficacy REAL & VISIBLE results both quickly and more importantly with a cumulative build.Independently clinically proven to work on “YOU”. Brand does not use “copy claims” e.g. “long lasting moisturisation”, “skin appears smoother”, “wrinkles appear reduced”. Rather it displays the actual results “ALL OF THEM” the average, the best and lowest What brand in the world tells you its lowest? Because lowest results are fabulous, showing 100% success rate, builds trust, creates significant point of difference. Brand tends not to talk about ingredients and what they could do for you rather talks what the product will deliver.Richard Mears has been in the beauty industry for >30 years with house-hold brands creating some of the best-selling beauty products on the market. Richard himself “has never met any woman within the UK whom has not used a product he has been involved with ever.” In 2009, he became disheartened at continuously being asked to develop products that did not deliver results. As such he set out to create an easy to shop range of products that would be proven to actually deliver an easy to shop, independently clinically proven range which delivered REAL & VISIBLE results both quickly and more importantly cumulative. The products work, no more hope in a bottle and are independently clinically tested as a finished product. All showing REAL & VISIBLE results both quickly but more importantly with a cumulative build over time