We’re not just about selling products; we’re a part of the nail community. We run nail salons and work closely with nail technicians, artists, clients, and chemical engineers to make sure our products hit the mark. Our focus on research and development means we’re always coming up with innovative, high-quality products.Mitty started in 2014, thanks to the amazing Mitra Burns. The idea came to life while Mitra was in the hospital for a kidney transplant. With plenty of time on her hands, she scrolled through Instagram and instantly fell in love with nail art. From that moment on, plain nails were a thing of the past for her! We were fed up with nail products that were tested on animals, full of nasty chemicals, and simply did not work. So, we set out to create healthier and more ethical alternatives that are as kind to your nails as they are to the planet. All our products are cruelty-free, 100% vegan, and palm oil-free. We test everything in our salons so you can be confident they work!