As a pioneer in the category of fragrance, the Lisa Hoffman brand is committed to creating new and diverse fragrances and delivery systems, utilizing innovation combined with a distinct and unique approach to beauty and style. Lisa Hoffman encourages women to enjoy fragrance in both traditional and new ways.Lisa Hoffman is an award-winning perfumer and avid world traveller. What started as a love affair with fragrance developed into a lifelong passion and business in perfume. Her love for fragrance began as a child, with some of her earliest childhood memories evoked by scent.The inspiration for Lisa's collections begins with memories of her many world travels. The fragrance can be literal interpretations, like the scent of Clary Sage in the French countryside, or more emotional, like the feeling of utter serenity in Kyoto with Japanese Agarwood. Whenever Lisa works on a new scent, the goal is to truly recreate a scent experience that can be worn every day.