Designed between the small coastal town of Robe and our urban space in Adelaide, South Australia, every piece is a collaborative story of looking, listening, gathering and skilfully weaving together beautiful fabrics and materials in our hand-blended colour palettes ,and original prints until each piece is ready to be presented to the customer. Curated to embody a free-spirited style where soft washed colours, and bright exotic patterns mix with beautiful natural linens and cottons create a combination of essential summertime pieces. Founded in 2009, Holiday serves as the flagship brand within the esteemed Holiday Trading & Co company. It springs from a global odyssey infused with the spirit of exploration and wanderlust. A decade since its inception, Holiday has firmly established itself as one of Australia's most cherished resort wear brands. Under the Holiday Trading & Co umbrella, it stands alongside a diverse array of other labels. With biannual releases, each Holiday collection is a captivating tapestry woven together by an eclectic group of artisans. Village craftsmen, leatherworkers, and whole communities collaborate with our dedicated design team, headquartered in South Australia, to bring these creations to life. Our collections are designed for real women with real bodies and real lifestyles, always encompassing a number of options to take you from the beach to the bar, out for lunch with friends, or just a day at home with the family. Relax, loosen up and drift away in a warm haze of colour, pattern and floaty fabrics.