As a Doctor developed brand, you’ll always find the latest and greatest in good for your skin ingredients & we’ll always leave out things like sulfates (LS and SLES), parabens, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan and triclocarban. Oh, and did we mention we are cruelty-free?! As a brand, it’s about more than make up for us. We want to empower our Dolls to feel beautiful by creating products designed as beauty solutions, powered by proven ingredientsGive us 10 minutes and we’ll change the way you see yourself. We believe that every morning we can write our own story of beautiful by taking 10 minutes of “me time”. Maybe that means a swipe of your boldest lipstick or a few coasts of mascara, maybe it’s a full face of glam! Taking a few minutes for yourself each day can change the way you show up in the world, and the result is a more confident, more brilliant, more powerful YOU!Our mission is to break down barriers of harmful, toxic ingredients & products. Replace them with intentionally clean, nourishing ingredients formulated into high-performance products. We believe true beauty comes from the inside. We strive to simplify your beauty routine & nourish your skin from the inside out. We exist to create intentionally clean, proven products that serve as effective skin solutions.