The Aria Beauty collection combines unique far-infrared technology with stunning packaging concepts! Our internal team of hairstylists has developed all of our tools and accessories to achieve standard salon results. We are an inclusive brand, and our hair tools and accessories are recommended for improved results on any hair type or texture. Former hairstylist Leah Todd co-founded the brand in 2013 when she saw the opportunity to reinvent the professional styling tool business from “conservative black tools only” to younger, trendier, and more colourful options for both stylists and consumers at home.

The brand has evolved into one of the biggest indie beauty brands in North America and has seen growth through Covid times where people started placing a bigger emphasis on doing their own hair. The vision is to keep offering fashion-forward tools that are affordably luxurious to all consumers. With Aria Beauty Hair Styling Tools, non-damaging heat is applied to the hair because they have a different type of heating device inside them. They use a new kind of technology- Visible Infrared Heat.